Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

With an increasing amount video content being watched by the modern-day consumer, video advertising has become a very popular marketing medium over the past few years. In a self-report issued this ...

Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from ...

Anyone who uses Google has seen internet ads pop up that bear an uncanny similarity to something they've been searching for. But that ad-targeting technology appears to have a dark side. Google, the ...

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas ...

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of ...

Ad pricing on retail keyword searches rose 9.4 percent in the weeks following Thanksgiving, helping to lift overall keyword pricing during the fourth quarter, according to a report released Monday by ...