In the biggest update since the Auction Insights Report last year, Google AdWords advertisers now have the ability to run reports on more than just a single keyword to learn how their ad performance ...

Google posted on Twitter that Google AdWords now refreshes the auction insights and impression share reports data multiple times per day, instead of just daily. Google wrote "auction insights and ...

Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign managers can use them for actual ...

This week, Google introduced a new AdWords report named Auction Insights. The report gives you a glimp into how well you are doing for a specific keyword compared to your competitors. Impression share ...

Google AdWords has gone from refreshing auction insights and impression share data once a day, to refreshing multiple times per day. As the company says, this will give advertisers the ability to act ...

In our personal lives, it does not often do us much good to compare to others, but in business, it is important to be aware of what our competitors are doing in order to take advantage of ...

Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all. Google and its sibling companies at ...

Google’s “one trick stallion” AdWords auction money making machine is inherently flawed, long-term. I think search will be just fine given its history. Search was booming during the ad downturn of ...

Google’s Adwords Auction is a complex system that is responsible for deciding where ads will be placed in search results. There are a few important parts of the auction you need to make sure you ...

Remember the Yellow Pages? It was a phone book in which advertisers paid money for ad space. People who needed something–a plumber, a pizza, a podiatrist–would open the Yellow Pages and search for the ...