2016 has already been an interesting year for AdWords, as Google has recently made some significant changes, bigger than anything in recent history. With these new updates introduced, you might find ...

Today, most purchases start with a Google search. Long gone are the glory days of the phonebook; customers now rely on computers and smartphones to find local companies in their area. Fueled by ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When it’s time to choose ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Through years of developing and perfecting online marketing strategies, I have found that Google AdWords is an effective way to drive traffic to your website. Unfortunately, it can also be a huge ...

Splitting campaigns is almost always the right answer – not in every campaign and not for every keyword, but for every company. This is why. Before we even start, then let’s take a look at a stat that ...

Do the underperforming elements of your AdWords campaigns make you nervous? When you dive into the data to learn what’s holding back your campaign from high ROIs, you’ll not only gain valuable insight ...

Nothing gets the adrenalin pumping quite like an AdWords campaign that delivers a strong ROI. Success brings a big grin on your face when you realize you can invest more in the campaign, expand the ...

In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd offer information thatwill help you get more clicks from Google ...

Looking at these reasons, it became clear to us that they all have one thing in common – they all stem from a business’ inability to understand the real value of each touchpoint in their customers’ ...

This is something I never thought of before - what if you have a Google AdWords campaign running with your Google account and you delete your Google account - what happens to the campaign? Well, ...

A few weeks ago, we reported that Google appeared to be testing or slowly starting to roll out a new AdWords feature called Campaign Groups. On Tuesday, Google officially announced the release of ...