Digital agencies are hitting a scaling wall as AI absorbs the tasks that once justified retainers. The ones thriving sell productized services through client portals that unify intake, billing, ...

The Office of Management and Budget’s (OMB) Office of Information and Regulatory Affairs (OIRA) published a blog item on August 14, 2024, announcing the availability of a report highlighting examples ...

Instead of focusing solely on increasing the number of sales a company makes, relationship marketing is all about retaining customers by giving them the most satisfying experience. This form of ...

The federal government is not necessarily known for its customer service, but there are some bright spots that could offer lessons to other agencies, a new report found. “The perception of the federal ...

Advertising agencies advise their clients on advertising strategy and develop campaigns to meet marketing objectives. The most common reasons for client meetings are to discuss requirements for ...

Learning agendas are an up-and-coming tool to strengthen a culture of evidence-based decision-making within public agencies. While at the federal level they’re now required of many large departments, ...

The future for traditional advertising is where AI, machine to machine learning, deep data, plus human and computer teamwork, all have a prominent place. The future for traditional agencies is one ...

After nearly a decade working on APAC brands, venues and precincts, indie full-service agency Example has opened its Middle East office in Dubai to design and amplify hospitality, beverage, and ...