Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

Forbes contributors publish independent expert analyses and insights. Brad Adgate is a high-profile media and advertising consultant Jul 02, 2024, 01:50pm EDT "Baby Reindeer", a dark comedy ...

Netflix’s stock has dropped 24% since its last earnings report, with investors worried that competitive pressures may be ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

"Tom Clancy's Jack Ryan: Ghost War" topped the Original Films list in its inaugural week.

Netflix vs. Amazon Prime Video: Which Streamer Offers the Most Value? Netflix and Amazon Prime Video are two of the biggest names in streaming, but which one is right for you? We compared their ...

Your weekend watchlist is about to get a major upgrade with an exciting lineup of fresh OTT releases arriving across Netflix, ZEE5, Amazon Prime Video and more. From Nicolas Cage's gritty superhero ...

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...