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As global memory shortages threaten to slash 2026 PC shipments by 11%, Apple’s $599 MacBook Neo is defying the industry slump and dominating the budget tier.
Apple's Mac shipments outpaced the PC market in the first quarter of 2026, but the growth reflects a mix of product timing and industry-wide pressure rather than a clean demand rebound. In the first quarter of 2026, global PC shipments hit 63.3 million ...
IDC said that the global PC market is heading into a “turbulent” second half of 2026 due to a memory shortage, but a notable “wildcard” is Apple’s MacBook Neo.
