The Media Rating Council (MRC) has completed an audit of Nielsen's national TV measurement service, including its augmentation with "Big Data" sources, as well as the integration of so-called ...

It is no longer a secret that big data is a reason behind the successes of many major technology companies. However, as more and more companies embrace it to store, process and extract value from ...

Big Data Technology for Manufacturing In order to consider big data solutions for manufacturing in a holistic manner, the following diagram divides up big data into four primary components—analytics, ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...

Every business manager and marketing pro understands the importance and power of understanding what drives their customers and prospects, seeing big data as the key that opens that treasure chest.

Human beings remain mysterious. Our social relationships and the societies we form are still difficult to analyze. All the more so as this mass of people, basically one and the same, changes and ...