LEGO is launching a SMART Play system that introduces three new interactive pieces: Bricks, Tags, and Minifigures. The technology allows users to add sounds and flashing lights to their LEGO sets. The ...

Add Yahoo as a preferred source to see more of our stories on Google. A Lego Smart Brick is demonstrated during a news conference ahead of the annual Consumer Electronics Show in Las Vegas, on Monday.

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

With the Smart Brick, Lego is launching a building block that makes building more interactive with sound and lights. — Photos: Lego/dpa Danish toy maker Lego has unveiled what it says is one of the ...

Adding working lights is a fun way to take a Lego creation to the next level, and the company even includes light-up features on some of its sets, including a glowing Christmas tree. But this clever ...

Lego unveiled its revolutionary 2x4 smart brick at CES 2026, a significant leap since the Minifigure. Packed with sensors and speakers, it brings sets to life with interactive sound and light effects.