"Anyone who has ever felt blue, seen red, blacked out, or turned green knows we're prone to make emotional associations with different shades" wrote Winifred Gallagher. I believe this to be true. The ...

Colors are thought to carry emotional meaning. Even more, many agree that color impacts us in the way we think and feel. We can find many sources that tell us to paint our bedroom walls in blues and ...

Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There's a good chance a big brown truck is delivering ...

Opinions expressed by Entrepreneur contributors are their own. The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element. In fact ...