The QR codes are placed on the store’s window display in SoHo in downtown Manhattan. The company believes mobile will help spread the word and engage consumers. “We recently launched a new Web site ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Quick Response (QR) codes -- the box-shaped symbols that appear on signs, posters, and even business cards -- are a convenient and efficient way of accessing specific web pages with a smartphone or ...