Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.

Lob, the direct mail automation and logistics platform that brings the power of digital to direct mail, today released its fourth annual report, State of Direct Mail: Business Insights 2026, examining ...

A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

Enfocus, the leader in affordable, flexible automation tools for the printing industry, has partnered with AccuZIP, a recognized leader in data quality solutions, to develop a powerful new integration ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

In an ever-evolving digital world, the importance of direct mail cannot be overstated. A direct mail campaign remains one of the most effective modern marketing techniques to improve customer ...

CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one ...

Digital fundraising efforts are almost three times as effective as phone fundraising campaigns at getting donors to give and increasing overall revenue, according to a new survey. The BWF Groundwork ...

A simple direct mail campaign can sometimes have as strong of an impact as the loudest, most impeccable digital campaign. Why? Because, as consumers, we experience the best websites, digital content ...

Alison Parcell is a marketing analyst for Hallmark Consumer Services, contract packing specialists. Think of direct mail campaigns, and chances are, printed letters promoting goods and services will ...

Introduction: How I started making money in direct mail-and how you can, too! -- Chapter 1: How to think about direct mail to grow rich -- Chapter 2: Direct mail basics and creating the perfect sales ...