Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

Mark Ritson: Has Pepsi reignited the taste test or spent $8m advertising Coke?

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...
Atlanta Journal-Constitution

Coca-Cola is famous for its ads. Its first was in its hometown newspaper.

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

'The Pepsi Challenge' returns in latest Super Bowl commercial teaser

It's been 50 years since the first "Pepsi Challenge," and the subject taking the blind taste test is one of the most unlikely ...