Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While ...

Struggling to make the most of your AdWords campaign? You’re not alone. Every day, I talk to small-business owners who know they need to do more with digital marketing but aren’t sure what’s right for ...

In an effort to make its Google AdWords product more appealing to small and midsized businesses, Google announced yesterday the launch of AdWords Business Credit, a credit card that lets business ...

Today, most purchases start with a Google search. Long gone are the glory days of the phonebook; customers now rely on computers and smartphones to find local companies in their area. Fueled by ...

Google AdWords’ Announces Huge Changes to the Ad Rank Algorithm - Here's What it Means for Your Business. This week, Google announced a significant AdWords update: Ad Rank, the system for ordering ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Discover Google's success through innovation, strategic product prototypes, and monetizing search engines via Google Ads, ...

Your business can benefit greatly from keyword marketing and search engine optimization (SEO) techniques. You can put these methods to work and increase your sales with Google AdWords, a system of ...

Are you getting too many invalid clicks in your Google AdWords account? How about "valid" clicks, but you know they are actually invalid? Both of these scenarios can be difficult and costly.

Google announced they want you to link your new Google My Business account, formerly Google Places, with your Google AdWords account. This is the new and "upgraded location extensions" that should ...

Opinions expressed by Entrepreneur contributors are their own. As a business owner or marketer, there’s no worse feeling than the sound of crickets. When there’s a lack of contact form submissions, ...

Opinions expressed by Entrepreneur contributors are their own. I’m a huge proponent of advertising on Google AdWords – indeed, my entire business career has been dedicated to helping companies grow ...