Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Today, most purchases start with a Google search. Long gone are the glory days of the phonebook; customers now rely on computers and smartphones to find local companies in their area. Fueled by ...

Your business can benefit greatly from keyword marketing and search engine optimization (SEO) techniques. You can put these methods to work and increase your sales with Google AdWords, a system of ...

In an effort to make its Google AdWords product more appealing to small and midsized businesses, Google announced yesterday the launch of AdWords Business Credit, a credit card that lets business ...

So, it appears that you have finally made the decision to use Google AdWords to help your business stay ahead of the curve. If you are not aware of the technical know-how of using Google AdWords or ...

Discover Google's success through innovation, strategic product prototypes, and monetizing search engines via Google Ads, ...

Are you getting too many invalid clicks in your Google AdWords account? How about "valid" clicks, but you know they are actually invalid? Both of these scenarios can be difficult and costly.

Opinions expressed by Entrepreneur contributors are their own. As a business owner or marketer, there’s no worse feeling than the sound of crickets. When there’s a lack of contact form submissions, ...

Google announced they want you to link your new Google My Business account, formerly Google Places, with your Google AdWords account. This is the new and "upgraded location extensions" that should ...

I get asked all the time about Google Adwords. For the uninitiated, Adwords are the ads on the top and side of Google when you enter in a search. Entrepreneurs are always wanting to rank their website ...

Opinions expressed by Entrepreneur contributors are their own. I’m a huge proponent of advertising on Google AdWords – indeed, my entire business career has been dedicated to helping companies grow ...