Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...