Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

Bad apps can be hiding in the place you least expect and that’s exactly what happened with 224 malicious apps that were recently removed from the Google Play Store following the discovery of a massive ...

Ongoing campaign sees 100's of malcious apps hit Google Play. Update, March 20, 2025: This story, originally published March 18, has been updated with a statement from Google regarding the Google Play ...

Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: Why we care. App Store ...

A massive Android ad fraud operation dubbed "SlopAds" was disrupted after 224 malicious applications on Google Play were used to generate 2.3 billion ad requests per day. The ad fraud campaign was ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...