But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Google launched Performance Max for Marketplaces to let sellers advertise marketplace products without a website. It opens Google Ads to more sellers by removing certain requirements. Impact could be ...

One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice. Google Ads reps are often well-meaning and, in many cases, ...

Google will add AI-generated voiceover capabilities to Performance Max video ads using advertiser headlines and descriptions, but there is an opt-out deadline for marketers working for brands that do ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools for optimizing creative assets. Why we care. The new features, like ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...

Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said "Performance Max provides all the same benefits of Smart campaigns and ...