You might think attractive people get preferential treatment in life—and research suggests you'd be right. Some psychologists have shown this can even help people get a lighter prison sentence. More ...

The halo effect is a cognitive bias that occurs when an initial positive judgment about a person unconsciously colors the perception of the individual as a whole. When forming a first impression, ...

Studies reveal individuals deemed attractive receive 10% to 15% higher salaries than their peers. This is one powerful influence of the halo effect on perceptions of success, health and talent. This ...

Could the halo effect be helping or hurting your attracting patients and clients? Shelly Gattlieb is fascinated with how the halo effect impacts the way clients and patients choose professionals like ...

The health halo effect describes the cognitive tendency for a single positive attribute of a food—such as an “organic” or “low-fat” label—to generate an overarching perception of improved ...