Forbes contributors publish independent expert analyses and insights. Creator marketing expert: wellness & lifestyle brands. Influencer marketing is a $24 billion industry. Despite economic challenges ...

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Influencer events have emerged as a game-changing marketing strategy. Once seen as a trendy buzzword, these events have solidified their place as a cornerstone of modern marketing campaigns, driving ...

A practical guide to the top influencer marketing services in 2026, comparing platforms and agencies on discovery, campaigns and analytics.

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

When a Chloe Ting workout video can turn Gymshark into a household name and a Monet McMichael GRWM can send a lipstick straight to a Sephora waitlist, it’s clear that traditional ads are no match for ...

B2B brands can build trust and engagement through authentic, influencer-driven marketing strategies. Employees and niche influencers are key assets for creating genuine, impactful B2B content. With ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

As there is a rise in competition among creators, brands are not just looking for creators with followers. They are looking ...

Being an “influencer” is big business. Influencer marketing has more than tripled since 2019, with an estimated worldwide market size of $24 billion (“Global Influencer Marketing Value 2016– 2024,” ...