While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. This ethos makes it ...

In terms of user base, Instagram comes in at number 4 in the mobile app category, which is quite impressive because it’s outranked only by Facebook, WhatsApp and ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

Companies in the B2B arena have very high click-through rates between 12:00 and 1 p.m. The office is open from 5:00 to 6:00 p.m. The late hours sometimes extend until 9 p.m. The sun goes down as ...

Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they're in that age group. That's a massive overlap with ...

Marketers may naturally consider Instagram the tool of choice for visual professionals. But the social media channel rivals Facebook — its parent — and Twitter in driving business to today's ...

Instagram now has over 400 million active monthly users, making it one of the world's fastest-growing social networks. It's already used by many B2C brands, but B2B brands have been a bit slow on the ...