Ordering chicken at a seafood chain may sound like a real fish-out-of-water scenario — unless yu’re at Long John Silver’s, apparently. As fried chicken continues its reign over the fast-food world, ...

Wondering why the fish disappeared from the Long John Silver’s sign? Yeah, so was I. Now that Long John Silver’s is proudly slinging chicken above everything else, I figured I had to go give it a try.

Long John Silver's is adding something new to its menu and logo: chicken. "Guests have been telling us for years that our chicken is a best-kept secret," Long John Silver's marketing executive ...

Fast-food chain Long John Silver's has unveiled a redesigned logo that replaces its signature fish design with a chicken as part of a larger effort to showcase its versatility and "spark conversation.

Long John Silver’s 55 th year in business was a transition one in some respects. The chain hit the milestone last August as it continued to work on image fixes along a three-front push—improve assets, ...

Long John Silver’s is putting chicken on center stage. The seafood chain is swapping its classic fish logo for a chicken, along with a “Chicken + Seafood” tagline right below it. The redesign was ...

Long John Silver’s changed its logo on its digital channels earlier this month to feature a chicken illustration, marking the first time the 56-year-old chain has split the promotional spotlight with ...

Here we go again: This time, it's Long John Silver's who's stirring up Cracker Barrel-Style outrage by changing its logo. People reports that the 55-year-old fast-food chain — best known for its fried ...

Long John Silver's is adding something new to its menu and logo: chicken. Months after the Cracker Barrel logo debacle drew ire from some customers, including President Donald Trump, Long John ...