Add Yahoo as a preferred source to see more of our stories on Google. Photography by Rachel Pickus Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 ...

There is actual science behind the bliss. In most desi households, back scratching is less of a favour and more of a duty. Someone is always calling out from the sofa, the bed, or mid-TV episode, ...

There is talk therapy, physical therapy and even massage therapy, but a new type of therapeutic approach is becoming increasingly popular. Back scratching therapy. Popping up in major cities across ...