E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular with Gen Z continues expanding its partnership with an immersive gaming ...

OAKLAND, Calif., December 18, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the ...

Roblox is one of those apps that shines in the background, constantly trucking along with new and improved content. Roblox has reaped success as a gaming platform thanks to its thriving community and ...

Remember the days of Neopets? Do you remember what it was like to care for your virtual pets? Well, Adopt Me! is like a spiritual successor except with less HTML and more 3D models. The whole game is ...

Roblox is one of the world’s most popular kids’ games, but lawsuits around the country allege predators are hiding in plain sight.

Roblox will not let users under the age of 13 message others outside of games and experiences on the platform, the company said Friday. Roblox also announced a series of other built-in protections for ...