After more than 30 years (210 dog years) of appearing in print ads, TV commercials, marketing materials and on the sides of MetLife’s blimps at sports events, the company is showing the door to the ...

After more than 30 years of appearing in print ads, TV commercials, marketing materials and on the sides of MetLife’s blimps, the late Santa Rosa cartoonist Charles Schulz’s beloved “Peanuts” ...

New York Football Starts Now Snoopy statue unveiling event, featuring Amani Toomer and Vinny Testaverde introducing a new tradition, the Snoopy High Five. The eight-foot statue will be a permanent ...

After more than three decades as MetLife’s spokespooch, Snoopy has been grounded as the brand is “moving away from a traditional product-development model to one driven by customer insights,” says CEO ...

NEW YORK (CNNMoney) — You blockhead! MetLife will no longer be using Snoopy, Charlie Brown or any other members of the Peanuts gang in its ad campaigns. The insurance giant said Thursday it was ...

Snoopy has been handed the pink slip. After 31 years (217 dog years) as the face of insurance giant MetLife Inc., the company said Thursday that it is launching a new global branding effort, marking ...

The Snoopy balloon floats down Central Park West during the 88th Annual Macy’s Thanksgiving Day Parade in New York on November 27, 2014. After years of hemming and hawing about whether or not they’d ...