There is no shortage of viral snacks that steal the hearts of TikTok users. Between cottage cheese flatbread, spicy pickled garlic, and feta fried eggs, social media enthusiasts seem well-fed and ...

Who knew you could do so much with a cucumber? TikTok is captivated by Logan Moffitt − a 23-year-old in Ottawa, Canada, who consistently goes viral for his many "cucumber salad" recipes. One video, in ...

We have no shame in admitting we're big fans of a TikTok food trend. The Emily Mariko salmon bowl? It's still on our weekly rotation. Butter boards? No dinner party is complete without one. And girl ...

When a viral video triggers a surge in demand, businesses should ask themselves how they can stay resilient in a world full of disruptions. The impact of social media on consumer behavior, and how it ...