Who knew you could do so much with a cucumber? TikTok is captivated by Logan Moffitt − a 23-year-old in Ottawa, Canada, who consistently goes viral for his many "cucumber salad" recipes. One video, in ...

When a viral video triggers a surge in demand, businesses should ask themselves how they can stay resilient in a world full of disruptions. The impact of social media on consumer behavior, and how it ...