When making one, keep it short and to the point. Most experts agree that videos between 60 and 90 seconds work best for social media in 2025. You want to get your message across without losing your ...

If you haven’t used the power of user-generated content (UGC) to create trust and authenticity with your audience, you're missing out. In this article, I'll offer actionable strategies for how to ...

Disney boss Bob Iger has said the company's streaming service will soon allow subscribers to create and view AI-generated content. Speaking during the company's latest earnings call, Iger said Disney+ ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

Differentiating your consumer-packaged goods brand on Amazon is both necessary and difficult. My experience as a consultant who helps CPG brands stand out on Amazon has led me to discover what I ...

You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously ...