Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We know that delivering personalized web experiences is important. In one ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

Personalization is all about cutting down the noise and delivering exactly what your customer or client needs to hear. It’s a way to make a deeper and more meaningful connection with the people you’re ...

Building loyalty is the clearest and most effective way to maximize customer lifetime value, and as marketers we seek every advantage we can find to increase that value. Customers want to know they ...

Why do we keep talking about the need to personalize B2B brand websites but don’t follow through? Because we haven’t been able to prove how important the website truly is to the business. Time for ...

Most marketers push one-to-many personalization strategies when what they really want is one-to-one personalization. For a digital marketer, there’s only one thing more frustrating than delivering the ...

When asked to give an example of an organization that gives great personalized experiences, most people will usually talk about Amazon. The ecommerce giant is renowned for its ability to provide users ...

Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geared to their particular interests and ...

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, ...

Personalization is nothing new. After all, we've been adding names to email marketing campaigns for years, right? But it is changing, and B2B companies in particular need to be paying attention. B2B ...

When France lost the Franco-Prussian War in 1870, they credited their defeat to the superior quality of higher education and research in Germany – a testament to a time when universities and colleges ...

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...