Cracker Barrel is back. After a failed rebrand attempt in 2025, the company has taken steps to lean into the nostalgia that ...

(NEXSTAR) – Cracker Barrel, after reversing course on a recent “brand refresh” which resulted in widespread backlash, has announced that the company is parting ways with a consulting firm suggested to ...

(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for Cracker Barrel’s reasoning behind its ill-received logo “refresh” earlier this year.

WASHINGTON — Cracker Barrel CEO Julie Felss Masino said Tuesday that the company’s controversial logo redesign — which sparked widespread backlash and accusations of abandoning tradition — was never ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (NEXSTAR) – Cracker Barrel, after reversing ...