Following is the executive summary: Forrester evaluated leading enterprise CRM suites vendors across 493 criteria and found that Oracle's Siebel CRM and SAP's mySAP CRM are the clear Leaders. They ...

MUMBAI, INDIA: Setting the destination; auditing the current situation; and mapping the journey to the destination - three steps needed to create a successful CRM strategy. Building a customer ...

PowerObjects has released PowerMap, a new add-on for Microsoft Dynamics CRM. This is the first iteration of the product, and the functionality is basic. (click to enlarge) However, version 2, which is ...

Sales teams are tasked with nurturing leads and driving them to a sale. In order to do this, they need to maintain a clear record of communication with each prospect. This is especially important as ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Optimal CRM implementation is dependent on clear planning, effective strategizing, as well as ...

Marketing personas have long been an essential tool in every marketer’s arsenal. Traditionally, persona mapping has been a key component of strategic marketing for decades, helping brands better ...