Google Ads may soon let advertisers manage tags in-platform, streamlining setup and reducing reliance on external tools.

What's new: Google launched journey-aware bidding, expanded Smart Bidding Exploration to more campaign types, and introduced AI-driven budget pacing for Search and Shopping. Tagging made easier: Tag ...

Google Ads launched a host of AI measurement tools, including Map View to Data Manager, and updates to GeoX and Google ...

Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A ...

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...

Imagine Communications, a provider of ad tech solutions for TV broadcast, has announced a significant advancement in its partnership with Google Ad Manager. This collaboration is central to Imagine’s ...

Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages ...

The DOJ is asking the court to order a Google Ad Manager divestiture. Google proposes a remedy that would let you use third-party tools instead of a breakup. Expect no immediate changes while appeals ...