Research delving into a less visible component of Google's search ads business -- a network of third-party sites called Google Search Partners (also known as the GSP network or SPN) -- has documented ...

Advertisers Can Now Benefit from Curated Pre-Screen Exclusion Lists across Google's Search Partner Network Inventory NEW YORK, May 8, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading ...

I am seeing a spike in complaints from the PPC community around there being an increase in fraudulent traffic from the Google Ads Search Partner network. Many have seen an unusual spike in fraud from ...

Google Ads SPN, search partner network, has a 37% lower ROAS, return on ad spend when compared to Google Search ads, directly. Mike Ryan wrote this on LinkedIn, saying, "SPN is a budget buy. It ...

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This new ...

Using generative AI seems to diminish the instinct to credit intellectual property and actual creativity. The examples are piling up. There was the incident last year when OpenAI blatantly ripped off ...