Keywords have been the foundation of search engine optimization (SEO) since the inception of search engines. As keyword ranking evolved over the decades, so has the way we track them. Tracking ...

In the early days of internet marketing, businesses focused on incorporating words they wanted to rank high for on search engine results pages into their company website’s copy. The goal was to ...

Negative keywords can help you refine your keyword list and filter out unwanted traffic for your paid-search campaigns. Excluding specific words or phrases that aren't relevant to your product or ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...

Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive ...

As you’re crafting your SEO plan, it’s vital to conduct research on what keywords are relevant to the market you’re targeting. This is important as you don’t want to be optimising for a bunch of ...

If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision ...

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a ...

Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those ...