On January 1, 2021, Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a ...

Kia updated its logo at the beginning of 2021. With new products like the Telluride, K5, and EV6, the company wanted to start the third decade of the 21st century with a new brand image. The brand's ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four basic ...