They have been rumored to be coming to Disneyland for years — and on Oct. 19, the coveted MagicBand+ finally arrived at the park. Disneyland fans have been waiting a long time for this interactive ...

Theme-parks After Rivers Of America's Closure At Disney World, Another Classic Attraction Is Going Through A Big Change I Think Fans Will Like Theme-parks Walt Disney World: All The New And Upcoming ...

Earlier this year, Disney rolled out its new MagicBands, multicolored wristbands poised to make a huge return on investment through big data, target marketing, and increased guest spending. Just in ...

Customizable and convenient, MagicBands aren't a necessary accessory but can enhance the experience for some guests. Many or all of the products on this page are from partners who compensate us when ...

MagicBands adorn the arms of millions of Walt Disney World visitors, giving them quick access to FastPasses, hotel rooms and credit-card accounts. At the Walt Disney Co.’s other theme parks, guests ...

Disney’s “MagicBands” are more than the latest theme-park fashion statement. The colorful wristbands are at the heart of the company’s billion-dollar MyMagic+ technology system, which allows visitors ...

Universal Orlando may be gearing up a response to Disney's MyMagic+ technology and the MagicBand bracelets that make them work. Disney's MagicBands are essentially bracelets with embedded RFID chips.

"When Disney makes a move, it moves the culture." It's a simple statement, as quoted from Steve Brown, chief operating officer for British ticketing system company Lo-Q in the New York Times, but an ...

Disney wants to make its theme parks more interactive, and it’s hoping digital wristbands will do the trick. Over the next few months, Disney World will be introducing a new program called MyMagic+ ...

If you want to imagine how the world will look in just a few years, once our cell phones become the keepers of both our money and identity, skip Silicon Valley and book a ticket to Orlando. Go to ...

As Walt Disney Co. executives prepare to celebrate the 60th anniversary of Disneyland, they hinted at what new attractions are coming to the Anaheim park and what won’t be making an appearance. In an ...