INDIANAPOLIS--(BUSINESS WIRE)--SAP Emarsys today announces its AI Product Finder, a new tool that revolutionizes how brands recommend products and personalize their customer experiences. The new ...

February product launch fails to register, with concerns remaining about integration SAP users admit they know very little ...

Enterprise software giant SAP SE today debuted the Business Data Cloud, a new data solution that unifies all SAP data and third-party data throughout an organization to provide a foundation for ...

Enterprise software giant SAP SE is expanding its Business Data Cloud offering and doubling down on AI-ready data architectures, with product roll-outs and enhancements focused on bringing data and AI ...

SAP and Snowflake are collaborating to extend SAP Business Data Cloud (BDC) with Snowflake’s data and AI platform, they announced Tuesday at SAP TechEd in Berlin. The companies are also enabling zero ...

SAP today announced a substantial upgrade to its enterprise-wide data management offerings and strategy. Called SAP Business Data Cloud, the new offering is a managed software-as-a-service (SaaS) that ...

Snowflake, the AI Data Cloud company, and SAP, a global leader in enterprise applications and business AI, are partnering to enable organizations to leverage Snowflake’s AI Data Cloud and SAP Business ...

Prior to SAP's Unleashed event last month, I braced myself for a barrage of agentic AI announcements. Every vendor is doing them, and I think we know why. Yes, SAP did issue some agentic news at ...