TikTok-enabled small and medium-sized businesses (SMBs) contributed $300 million to the UAE economy and supported more than 7,000 jobs, according to TikTok’s ...

The 30-second commercial promoted Starlink, SpaceX’s satellite-based internet service, and featured visuals of Falcon 9 and Starship rocket boosters returning ...

Saudi Arabia’s media sector is emerging as a major pillar of the Kingdom’s economic diversification drive, with its contribution to GDP forecast to nearly ...

Heroiks, the growth strategy and media activation consultancy, has announced the opening of a new office in Dubai, marking its entry into the Middle East and ...

Britain’s WPP is preparing to reorganise its creative advertising operations by bringing its three main agencies under a single umbrella, according to a ...

Every Super Bowl delivers spectacle, but a handful of commercials always break through the noise—some by being brilliantly crafted, others by being gloriously ...

AI startup Anthropic has said it will not introduce advertising into its chatbot Claude, using a Super Bowl ad campaign to ...

In the age of the creator economy, brands are rethinking who truly drives impact—celebrities with global recognition or influencers with deeply engaged ...

The Middle East Public Relations Association (MEPRA) has announced a new regional leadership team as it marks its 25th ...

Digital technology is set to redefine family life in the United Arab Emirates, with 92 percent of residents believing ...

The Winter Olympics are scheduled to take place from Feb. 6 to Feb. 22, 2026, bringing together athletes from around the world to compete across venues in ...

Al-Futtaim IKEA has concluded a regional marketing campaign that brought together artists from the United Arab Emirates, Qatar and Oman to reinterpret the ...