What is the fastest adopted technology in history? WhatsApp, perhaps? That may once have been true, but the title now belongs ...

Black Friday continues to be one of the most influential moments of the year for hotel direct channel performance, driving ...

One of the most reliable levers for revenue growth sits early in the guest journey – in how a hotel engages people who have ...

For years, hotel digital marketing optimization was largely an engineering problem with a predictable playbook: feed ...

In the Spotlight, Viewpoints Comments Off on A Closer Look: 4 AI Voice Tools Transforming How Hotels Handle Reservations and Guest Communication Many hotels struggle with high call volumes, missed ...

In luxury hospitality, expectations are rising faster than room rates. Guests still want impeccable service. but they want it faster, more personalized and without needing to ask. The human touch ...

It wasn’t long ago that hotel AI meant a chatbot answering FAQs or a system suggesting upsell offers based on static data. But a new wave of hospitality technology is emerging that moves far beyond ...

A new research report from Starfleet Research, How Top-Performing Hotels Harness the Power of Technology to Turbocharge Operations, uncovers how the most successful hotels are transforming operations ...

Hotels around the world are increasingly embracing humanoid robots at check-in desks, lobby information points, and even for room service, but the trend is raising eyebrows among guests, researchers ...