Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on for a snapshot of American generations’ current priorities in life. Understanding Americans’ ...

I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...

LGBTQ+ Americans shape culture via Passion Points. They put a unique spin on universally beloved activities to meet their community’s need for authentic self-expression. This creativity influences how ...

Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting with the LGBTQ+ community while minimizing potential ...

Collage Group’s Gen Z Passion Point research offers deep insight into 8 different Passion Points we know are most important to this segment. This work offers brands and marketers important tools to ...

Learn how American consumers across racial and ethnic segments prepare for and celebrate Black History Month. Read on for insights curated from our 2021 Holidays and Occasions research. Black History ...