The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators ...

A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is supported by a Depop shop curated by the R&B icon.

The actor and retired pro wrestler explains why his authentic connection to the brand has made a 10-year relationship ...

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.

A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

Super Bowl 60 ads were 9% less likely to amuse people compared to 2025’s ads. However, ads invoking feelings of nostalgia ...

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior ...

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in ...

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants ...