Insights from Kunal Gurnani, Head of Branding & Advertising, Utkarsh India, on how OOH continues to reinforce brand presence, drive recall, and evolve into an impact-led medium.

Lifestyle has brought the scale of its Big Sale Blast outdoors with a striking OOH campaign that turns billboards into ...

At the expo, Lumina Displays will be showcasing a mix of portable and fixed-installation LED solutions, addressing the need for flexibility across use cases.

The campaign was supported by a wide group of partners and sponsors, including Coca-Cola, Mauritius Glass Gallery, Panagora-Miko, La Vanille Nature Park, Casela, IPBD, Vallé Advenature Park, Sik Yuen, ...

Tommy Hilfiger Watches has rolled out its “Holiday – OOH” campaign for December, targeting high-traffic retail hubs during ...

Inspired by the popular “Whitney Houston Challenge”—where users must hit a drum at the exact beat drop of the iconic ...

Nashik in Focus’ series, Amit Patil, Founder & CEO, Brand Banao.Ai, shares how the city’s OOH ecosystem remains firmly rooted ...

The activation centered on a massive digital screen featuring Hocco’s mascot, Budd. Using motion-capture technology, festival-goers were challenged to mirror Budd’s high-energy dance moves in ...

The centerpiece of the build is a staggering 8-meter-tall popcorn box, overflowing with over 1,500 individual pieces of hand-painted popcorn.

The implementation included the strategic placement of two large-format screens and eight pole-mounted screens at key ...

At DDX Asia, PixelStar Vision will showcase Dahua’s next-generation display portfolio, with a strong focus on immersive, high-resolution visual experiences.

Fastrack Smart has launched an extensive Out-of-Home (OOH) campaign for the month of December, focusing on high-impact urban visibility across key South Indian markets. Executed b ...