As parents continue to worry about how much time their kids are spending on screens, the toy association is promoting ...

There are some terrific deals on toys, educational toys, games & puzzles right now! Read on for the list of sales.

For Colorado residents, Fifty Two 80’s isn’t just a store—it’s a local treasure that showcases how the past continues to influence our present. For visitors to Denver, it offers an experience more ...

From Barbie to Cabbage Patch Kids, parents scrambled to get their hands on these popular toys. Here's how much they would ...

The OG slime, Gak was sold by Nickelodeon and was a must-have for ‘90s kids who weren’t afraid to get a little gross. Parents ...

Mattel and other toy companies have been working on AI toys that are expected to be unveiled in 2026, but child safety groups ...

A mom turned to social media after her daughter’s toy projected a confusing image, with thousands of guesses before an innocent reveal.

Ynon Kreiz, the chief executive of Mattel, believes consumers squeezed by tariffs and inflation will cut back on other things ...

After speaking with numerous experts and testing several AI toys firsthand, I've learned to proceed with extreme caution in ...

A sweet cat named Mia made herself right at home in her human sister’s Barbie Dreamhouse, and this gal has zero regrets about ...

Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...