These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the ...

From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot for B2B marketers to keep tabs on as we move into 2026. We spoke to ...

2026 will reward those who move with intelligence, operate with precision, and execute with performance at the center.

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

In 2026, a retainer for a top-tier SEO agency in Turkey typically ranges from $1,500 to $6,000 per month, depending on the ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...