What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

When the company launched Carrot Ads in March 2022, powering retail media networks on other e-commerce sites, it was years ...

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Google Photos is a staple app for many Android users, which makes sense because of its streamlined design, cloud-based access, and turn-key functionality. As with everything cloud-based, however, ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Thank you, Byron, and thank you, everyone, for joining us today. Underscored by robust revenue growth of 27%, this performance reflects surging demand for our platform and the powerful value we ...

In this prodigiously researched epic, Torigian details the life of Xi Zhongxun—the father of China’s current leader, Xi Jinping—to explain the history of the Chinese Communist Party. Along the way, ...

The ideal booking window for domestic flights is approximately one to two months prior to takeoff. You should plan much earlier for overseas travel to secure the most favorable rates. Flying earlier ...

UK workplaces across the media, agency, adtech and marketing sectors have just under two weeks left to apply to Campaign’s Best Places to Work 2026 scheme. The initiative, which is run in association ...