A company based out of Watsonville has a Super Bowl connection. Pulse Showers Spas make specialty showers and baths. They are providing cold plunges for the Super Bowl players. After a game, athletes ...

Dove reports cold showers boost circulation, reduce inflammation, enhance mood, and improve skin clarity; however, they may ...

Get inspired by a weekly roundup on living well, made simple. Sign up for CNN’s Life, But Better newsletter for information and tools designed to improve your well-being. You may have seen people ...

Here's What Happens to Your Heart if You Take a Cold Shower Every Day originally appeared on Parade. If you’re into wellness, there’s a good chance that someone doing a cold plunge has popped up on ...

I always waited until the shower was scorching hot before stepping in. Frigid water enveloping my body? Why would anyone do that? Turns out, a spate of research indicates repeated cold water exposure ...

Most of us have experienced that moment of shock when the hot water runs out mid-shampoo — but many experts claim the benefits of a frigid shower are worth the unpleasant jolt. For those who aren’t ...