What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

A new AMOS infostealer campaign is abusing Google search ads to lure users into Grok and ChatGPT conversations that appear to ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

According to Kaspersky, attackers are purchasing sponsored search ads linked to queries such as “chatgpt atlas” ...

Kaspersky Threat Research has identified a new malware campaign that uses paid Google search ads and shared conversations on ...

Cybercriminals are exploiting OpenAI's ChatGPT platform to distribute data-stealing malware, with a new campaign targeting ...

Hackers have launched a new malware campaign that uses paid Google search ads and shared conversations on the official ...

Google has released a comprehensive guide explaining how creators and developers can get the most out of Nano-Banana Pro, the company’s next-generation visual and asset production model. The guide, ...

As per a report by Huntress, Grok is also being misused along with ChatGPT to deliver poisoned search results for ...

Dr. Yetkin Bayer has built a reputation for meticulous planning and consistent aesthetics, supported by a high-touch ...