Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

Discover why your holiday CPCs stay inflated even when you’re the only bidder -- and how smart marketers are reclaiming that wasted spend.

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

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The year 2025, in particular, proved to be a breakout moment. Retail media didn’t just grow; it came of age. The shift was ...

Travel and hospitality brands are reworking search fundamentals, moving from keyword dependence to memory dependence, design-led content and experiences that AI can easily reference ...

AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

Triple Whale, the agent-powered intelligence platform used by more than 50,000 ecommerce and retail brands, today released its 2025 Black Friday Cyber Monday (BFCM) Breakdown Report, showing record ...

SEATTLE, Dec. 8, 2025 /PRNewswire/ -- Scowtt, the AI-powered advertising optimization platform, today announced it has raised $12 million in Series A funding led by Inspired Capital, alongside ...

Independent digital agency The Digital Picnic (TDP) has made four new appointments as the agency continues to expand its ...