CEO Tim Cook says that he remains exceptionally optimistic regarding Apple’s long-term future ...

One more thing”–that’s how CEO Tim Cook announced the iPhone X in 2017, after the iPhone presentation had seemingly concluded ...

Apple App Store antitrust case hits a live deadline: Tim Cook is on record personally choosing the anticompetitive strategy, ...

Apple is opening a lottery for U.S. retail employees to staff its next major product event, bringing store workers into ...

According to Counterpoint Research, iPhone shipments rose 3% during the quarter, lifting Apple's global smartphone market share to nearly one-fifth. Analysts expect iPhone revenue to increase 20.8%, ...

Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV. The ‌iPhone 18 Pro‌ Max will have ...

A California man is suing Apple in a proposed class-action lawsuit for allegedly misleading consumers about the privacy benefits of iCloud’s paid subscription tier – saying it falsely claimed that ...

Apple is gearing up for its most important product launch of the year. For the September event, the company is once again ...

Apple is gearing up for its September product launch, inviting US retail employees to assist via a lottery system, with ...

Bloomberg’s Mark Gurman stirred things up a little with what was likely a deliberately teasingly-phrased tweet. Some took this ...

Apple’s next iPhones will go on sale in just over a month. But when should you start looking out for the confirmation of the ...

Microsoft (MSFT), and Qualcomm (QCOM) this week, keeping investors glued to the tech sector. Apple's guidance miss dented its shares on Friday, marking its worst single-day post-earnings sell-off ...