Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

If you suspect an after-click abyss in your funnel, run this simple diagnostic: Tap your latest ad from Instagram or TikTok.

From The Customer-centric Entrepreneur Project In the journey toward transforming Ghana’s plastic waste crisis into an economic opportunity, one principle stands paramount: what gets measured gets ...

Ghana achieved a historic milestone in 2024, generating $4.8 billion in tourism revenue whilst welcoming 1.288 million ...

At Capture Expense, we believe expense management isn’t just about controlling costs; it’s a powerful source of carbon ...

Global VP Sustainability and Business Solutions and Head of Sustell™ at dsm-firmenich, reveals how digital sustainability ...

Gabit Smart Ring focuses on simple, distraction-free health tracking, offering sleep, activity, and recovery insights through a minimal design and companion app.

There’s a narrative circulating among restaurant brands that’s holding them back: “We’re not a discount brand.” I hear it ...

Black Book's approach is designed as a practical countermeasure. By maintaining year--round validity, applying audit-supported validation, and refining KPI definitions and weightings on a defined ...

Xylem, a US-based global water technology company, is now a $33 billion (by market cap) major player in water technology.

Digital condition monitoring is transforming hydropower O&M with AI-driven diagnostics, hybrid architectures, and predictive ...

Neosoma, a best-in-class provider of AI-based brain tumor analysis medical software, receives FDA 510(k) clearance for its Brain Mets product. This clearance ushers in a new era in the assessment of ...