Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

If you suspect an after-click abyss in your funnel, run this simple diagnostic: Tap your latest ad from Instagram or TikTok.

A preprint argues that symptom scores in psychology are not neutral data but active interventions that shape care.

For much of the twentieth century, scientists expected the expanding universe to slow over time. The opposite turned out to ...

At Capture Expense, we believe expense management isn’t just about controlling costs; it’s a powerful source of carbon ...

SEO teams can tie organic performance to revenue by mapping full user journeys in GA4 and uncovering hidden conversion opportunities.

Measures for operational innovation examine the effectiveness of adjustments to organizational processes. Common measures for this type include selling, general, and administrative expenses (SG&A) as ...

Global VP Sustainability and Business Solutions and Head of Sustell™ at dsm-firmenich, reveals how digital sustainability ...

Gabit Smart Ring focuses on simple, distraction-free health tracking, offering sleep, activity, and recovery insights through a minimal design and companion app.

There’s a narrative circulating among restaurant brands that’s holding them back: “We’re not a discount brand.” I hear it ...

The fashion industry has spent years promising circularity. Recycling initiatives, take-back bins, and ESG roadmaps have ...